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Tag Archives: personalization

The End of Landing Pages? How DTC Brands Are Adapting to The New Era of E-commerce

Are landing pages on their way out? Direct-to-consumer (DTC) brands have to strive for more engaging, effective ways to reach their audience in the e-commerce world. The ever-changing shift moves us, as an industry, away from traditional landing pages, once essential in online marketing. Today, we’ll explore how e-commerce has evolved and show the newContinue reading “The End of Landing Pages? How DTC Brands Are Adapting to The New Era of E-commerce”

Product Recommendations: Why is it Worth Sending them?

You probably know that feeling, then you get THE recommendation of the product that just stole your heart in a second. And it saved you plenty of time because you didn’t have to spend hours looking for it. How great is that? Do you want the same for your customers? If you are looking forContinue reading “Product Recommendations: Why is it Worth Sending them?”

10 Tactics to Ecommerce Personalization

As these days, offering a one-size-fits-all shopping experience is no longer sufficient, you can’t afford to treat all customers the same – whether newcomers or loyal ones.  Today, each user of your online store expects a customized experience that satisfies their specific needs and desires. And that’s where ecommerce personalization comes in. But what isContinue reading “10 Tactics to Ecommerce Personalization”

Beyond Standard Product Messaging: The Power of Personalized, Real-Time Information

Product messaging is in the midst of a transformation – driven by artificial intelligence and tools like ChatGPT. Many companies believe that crafting the perfect product message ends with creating a good prompt. However, this perspective oversimplifies a process often fraught with many other challenges.  So, how to speak to your customers so that theyContinue reading “Beyond Standard Product Messaging: The Power of Personalized, Real-Time Information”

Shopify Product Page Reimagined: The Impact of 1:1 Buyer Communication

In the Zendesk report 2023, it was revealed that companies tend to interpret personalization on their online stores narrowly. Many Shopify ecommerce businesses assume they provide exceptional customer experience to each buyer through enough personalization. After all, they set up newsletters with customer names, they’ve done some research on customer personas, and they keep repeatingContinue reading “Shopify Product Page Reimagined: The Impact of 1:1 Buyer Communication”

The Future of PDP E-commerce: Embracing Dynamic Product Information for Higher Conversions

While product pages are vital to an online store success, only 18% of top-grossing European and US e-commerce sites have an acceptable or good product page UX. (Baymard) It’s not all bad news, though. Here’s your chance to stand out! With dynamic product information, you can join the good ones. And create product detail pagesContinue reading “The Future of PDP E-commerce: Embracing Dynamic Product Information for Higher Conversions”

The Art of Personalization: Crafting a Product Landing Page with Adaptive Information

Based on recent studies, one can conclude – personalization on product landing pages is far from expectations, and the customers don’t see it the same way the brands do. Then, it’s fair to say that well-implemented personalization practices in e-commerce are more of an exception than a rule. And this is an opportunity that youContinue reading “The Art of Personalization: Crafting a Product Landing Page with Adaptive Information”