81% of shoppers conduct research before purchase (Saleslion) So, it’s pretty clear that making it easy for your customers to see if your product fits their needs is super important. This is where a good old product comparison comes in handy. It’s like giving them a clear map that shows why your product could beContinue reading “Mastering Product Comparison: Essential Tips for Informed Decisions”
Tag Archives: content
5 Strategies to Organize Marketing Product Categories
With many companies offering similar products, the challenge lies in distinguishing your business in a crowded marketplace. So, how do you get your brand to be the one that stands out? We’re exploring that today. Let’s focus on how to smartly categorize everything from those unique, specialty items to your everyday shopping goods. We haveContinue reading “5 Strategies to Organize Marketing Product Categories”
Boosting User Experience with Effective Faceted Search Strategies
87% of consumers avoid websites where they’ve experienced search difficulties in the past. (Google Cloud) That’s enough to realize that search features are vital not only to your store’s shopper experience, but to your overall business perspectives. We have compiled a guide that explains what faceted search is and how to use it. Best practicesContinue reading “Boosting User Experience with Effective Faceted Search Strategies”
Product Recommendations: Why is it Worth Sending them?
You probably know that feeling, then you get THE recommendation of the product that just stole your heart in a second. And it saved you plenty of time because you didn’t have to spend hours looking for it. How great is that? Do you want the same for your customers? If you are looking forContinue reading “Product Recommendations: Why is it Worth Sending them?”
Product Content Creation: Using the Power of Dynamic Adaptations
Imagine an ecommerce store that shows different product content versions to different store visitors. Let’s say that a female visitor sees lots of pink colors and overly cute words in descriptions, while a male user is presented with more of the blue color and sharp language. While this is a very stereotypical and oversimplified example,Continue reading “Product Content Creation: Using the Power of Dynamic Adaptations”
Beyond Standard Product Messaging: The Power of Personalized, Real-Time Information
Product messaging is in the midst of a transformation – driven by artificial intelligence and tools like ChatGPT. Many companies believe that crafting the perfect product message ends with creating a good prompt. However, this perspective oversimplifies a process often fraught with many other challenges. So, how to speak to your customers so that theyContinue reading “Beyond Standard Product Messaging: The Power of Personalized, Real-Time Information”
How to create e-mmersive product content
Our vision is to enable companies to create end-to-end personalized product experiences, thereby bridging the last gap between adverts and product detail pages to drive revenue and brand power. Bringing together immersion as the desirable content approach and e-commerce as the ultimate goal of any product-focused business, we define e-mmersive product stories as a successfulContinue reading “How to create e-mmersive product content”