You’ve launched your e-commerce business, and the traffic to your site is buzzing, but are you making the most of every visitor? The secret to turning visitors into customers lies in understanding and optimizing your conversion funnel. Let’s unravel this customer journey together. Key takeaways Understand the conversion funnel to maximize sales and customer satisfaction.Continue reading “Maximize Your Sales: Tips to Optimize Your Conversion Funnel”
Category Archives: Web Optimization
The Ultimate Guide to Ecommerce Conversion Funnel for Your Business in 2023
In 2023, if you sell something online, you know getting a sale is a big win. But it’s tough, right? Sometimes, you almost get a sale, and then poof – it’s gone. So, how do you keep that from happening? Well, there’s a trick to making your online shop sell more. And it’s all aboutContinue reading “The Ultimate Guide to Ecommerce Conversion Funnel for Your Business in 2023”
PLP vs PDP: All You Should Know
In e-commerce, what really matters the most is the user experience. From the moment a potential customer lands on your website to the point they make a purchase, every step should be seamless. Two critical components that play a significant role in this journey are the Product Listing Page (PLP) and the Product Detail PageContinue reading “PLP vs PDP: All You Should Know”
Shopify Product Page Reimagined: The Impact of 1:1 Buyer Communication
In the Zendesk report 2023, it was revealed that companies tend to interpret personalization on their online stores narrowly. Many Shopify ecommerce businesses assume they provide exceptional customer experience to each buyer through enough personalization. After all, they set up newsletters with customer names, they’ve done some research on customer personas, and they keep repeatingContinue reading “Shopify Product Page Reimagined: The Impact of 1:1 Buyer Communication”
10 Guaranteed Ways to Boost Your eCommerce Product Page Conversion Rates
They say that where there’s demand, there’ll always be supply. The ecommerce landscape has changed and grown significantly in the past few years – partly out of necessity and partly out of convenience. On the one hand, this is a perfect opportunity for your ecommerce business to ride the wave and sell more to moreContinue reading “10 Guaranteed Ways to Boost Your eCommerce Product Page Conversion Rates”
Implementing Effective DTC Ecommerce Tactics After the Google Optimize Sunset
A/B testing has become a key tool for understanding whether your marketing is working, what your audience wants, and how you can shift your strategy to create better results. To do testing, many businesses (and probably yours if you’re reading this) rely on Google Optimize, which was first launched in 2016. If you use thisContinue reading “Implementing Effective DTC Ecommerce Tactics After the Google Optimize Sunset”
The Dimensionality Problem of the Product Page
We frequently get asked the question how Prodport is different to your standard Site Optimization Tool such as Optimizely, Trbo, Dynamic Yield, ABTasty, Adobe Target, optimizing and personalizing your website. Let’s call them Site Optimizers (SO). Here’s the truth: on the highest level, this long parade of SOs and Prodport perform the same function atContinue reading “The Dimensionality Problem of the Product Page”