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Category Archives: Product

The End of Landing Pages? How DTC Brands Are Adapting to The New Era of E-commerce

Are landing pages on their way out? Direct-to-consumer (DTC) brands have to strive for more engaging, effective ways to reach their audience in the e-commerce world. The ever-changing shift moves us, as an industry, away from traditional landing pages, once essential in online marketing. Today, we’ll explore how e-commerce has evolved and show the newContinue reading “The End of Landing Pages? How DTC Brands Are Adapting to The New Era of E-commerce”

What Is the Average eCommerce Conversion Rate? (Examples by Industry)

If there’s one thing you need to know In the world of business, and especially eCommerce, it’s that conversion is king. Conversions keep companies in the green, warehouses stocked, and employees…well, employed.  But if you want your company to grow and not just stagnate, you need to know a few other conversion-related pieces of information.Continue reading “What Is the Average eCommerce Conversion Rate? (Examples by Industry)”

10 Best Product Page Examples We’ve Seen in 2023 (So Far)

Product pages are one of if not the most important step in a customer’s journey through your sales funnel – there’s no doubt about that. Unfortunately, ecommerce isn’t an exact science, and product pages aren’t created equal. From back-end to front-end, there’s a lot you need to consider when designing and optimizing your product pages.Continue reading “10 Best Product Page Examples We’ve Seen in 2023 (So Far)”

10 Guaranteed Ways to Boost Your eCommerce Product Page Conversion Rates

They say that where there’s demand, there’ll always be supply. The ecommerce landscape has changed and grown significantly in the past few years – partly out of necessity and partly out of convenience. On the one hand, this is a perfect opportunity for your ecommerce business to ride the wave and sell more to moreContinue reading “10 Guaranteed Ways to Boost Your eCommerce Product Page Conversion Rates”

The Dimensionality Problem of the Product Page

We frequently get asked the question how Prodport is different to your standard Site Optimization Tool such as Optimizely, Trbo, Dynamic Yield, ABTasty, Adobe Target, optimizing and personalizing your website. Let’s call them Site Optimizers (SO).  Here’s the truth: on the highest level, this long parade of SOs and Prodport perform the same function atContinue reading “The Dimensionality Problem of the Product Page”