Mastering Product Comparison: Essential Tips for Informed Decisions
81% of shoppers conduct research before purchase (Saleslion) So, it’s pretty clear that making it easy for your customers to…
HC Team
Blog
The End of Landing Pages? How DTC Brands Are Adapting to The New Era of E-commerce
Are landing pages on their way out? Direct-to-consumer (DTC) brands have to strive for more engaging, effective ways to reach…
Ben Strumpf
5 Strategies to Organize Marketing Product Categories
With many companies offering similar products, the challenge lies in distinguishing your business in a crowded marketplace. So, how do…
HC Team
Boosting User Experience with Effective Faceted Search Strategies
87% of consumers avoid websites where they’ve experienced search difficulties in the past. (Google Cloud) That’s enough to realize that…
HC Team
Maximize Your Sales: Tips to Optimize Your Conversion Funnel
You’ve launched your e-commerce business, and the traffic to your site is buzzing, but are you making the most of…
HC Team
How to Boost Your eCommerce Agency Revenue in 2024
Oh, the exciting world of eCommerce – where you, as an agency owner, play a starring role. The clients expect…
HC Team
Ecommerce 101: A Comprehensive Guide to Mastering Online Business
Ecommerce has transformed the way businesses reach customers and opened up endless possibilities for growth. Getting it right can be…
HC Team
40+ Ecommerce Business Ideas for 2024 and Beyond
Starting an ecommerce business in 2023 is exciting. You can create your own website to sell niche clothing or any…
HC Team
The Ultimate Guide to Ecommerce Conversion Funnel for Your Business in 2023
In 2023, if you sell something online, you know getting a sale is a big win. But it’s tough, right?…
HC Team
Product Recommendations: Why is it Worth Sending them?
You probably know that feeling, then you get THE recommendation of the product that just stole your heart in a…
HC Team
21 Best Shopify Marketing Strategies
You’re not here for a basic rundown of Shopify marketing strategies. You’re here because you understand that in the competitive…
HC Team
10 Tactics to Ecommerce Personalization
As these days, offering a one-size-fits-all shopping experience is no longer sufficient, you can’t afford to treat all customers the…
HC Team
Product Content Creation: Using the Power of Dynamic Adaptations
Imagine an ecommerce store that shows different product content versions to different store visitors. Let’s say that a female visitor…
HC Team
Showcasing Product Use Cases: The Advantage of Adaptive Information in Real-Time
As an ecommerce business owner, you’re likely always on the hunt for fresh and effective ways to boost sales and…
HC Team
PLP vs PDP: All You Should Know
In e-commerce, what really matters the most is the user experience. From the moment a potential customer lands on your…
HC Team
30+ Black Friday Promotion Ideas for Ecommerce
This year, Black Friday is approaching faster than ever. This shopping extravaganza has become synonymous with incredible deals and discounted…
HC Team
Turning Abandoned Carts into Completed Purchases
Over 70% – this is the shopping cart abandonment rate in 2023. This means that you could be missing out on…
HC Team
Beyond Standard Product Messaging: The Power of Personalized, Real-Time Information
Product messaging is in the midst of a transformation – driven by artificial intelligence and tools like ChatGPT. Many companies…
HC Team
Product Information Management in the Age of Adaptation
E-commerce website users now expect to have all the information they might need to make a decision right away –…
HC Team
Mastering Black Friday and Cyber Monday in Ecommerce Strategy
Black Friday and Cyber Monday are two of the most important annual shopping events for ecommerce businesses. To make the…
HC Team
Shopify Product Page Reimagined: The Impact of 1:1 Buyer Communication
In the Zendesk report 2023, it was revealed that companies tend to interpret personalization on their online stores narrowly. Many…
HC Team
Abandoned Cart Email That Work: 30+ Examples To Get Inspired
E-commerce is a thriving marketplace, but it’s not without its challenges. One of the biggest hurdles is cart abandonment. It’s…
HC Team
The Future of PDP E-commerce: Embracing Dynamic Product Information for Higher Conversions
While product pages are vital to an online store success, only 18% of top-grossing European and US e-commerce sites have…
HC Team
The Art of Personalization: Crafting a Product Landing Page with Adaptive Information
Based on recent studies, one can conclude – personalization on product landing pages is far from expectations, and the customers…
HC Team
Overcoming the Summer Slump in eCommerce: Conversions with Personalized Content on Product Pages
The summer season often brings challenges for ecommerce businesses, with lower conversion rates as customers spend less time online and…
HC Team
Revolutionizing Ecommerce Funnel Management: The Power of Bottom-Up Segmentation and Personalization in Online Fitness Retail
In online fitness retail, standing out among competitors can be challenging. However, a leading fitness equipment and software company collaborated…
HC Team
From SMB to Enterprise: Exploring Shopify’s Transition with Commerce Components and Customization Tools
Over the years, Shopify has been known for its focus on small and medium-sized businesses (SMBs) to create and manage…
HC Team
Maximizing Email Marketing: How to Boost Conversions with Prodport dynamic Product Pages
Email marketing is a powerful tool that can help you reach your customers directly and keep them engaged with your…
HC Team
What Is the Average eCommerce Conversion Rate? (Examples by Industry)
If there’s one thing you need to know In the world of business, and especially eCommerce, it’s that conversion is…
HC Team
10 Best Product Page Examples We’ve Seen in 2023 (So Far)
Product pages are one of if not the most important step in a customer’s journey through your sales funnel –…
HC Team
10 Guaranteed Ways to Boost Your eCommerce Product Page Conversion Rates
They say that where there’s demand, there’ll always be supply. The ecommerce landscape has changed and grown significantly in the…
HC Team
Why you (as a DTC business) should care about the release of Shopify Components
In today’s fast-paced digital world, the ability to quickly adapt and evolve has become crucial for businesses. This is especially…
HC Team
Maximize Sales with These 4 Proven Product Page Personalization Strategies
Consumers increasingly demand personalization to be a part of the shopping experience. Right now, 71% of consumers expect companies to…
Ben Strumpf
Implementing Effective DTC Ecommerce Tactics After the Google Optimize Sunset
A/B testing has become a key tool for understanding whether your marketing is working, what your audience wants, and how…
HC Team
How To Build and Make the Most of Your 2023 Marketing Budget
The new year is here, which means it’s time to finalize your budget for what’s sure to be another interesting…
HC Team
How to Generate Fresh Content for Your Product Page in Less Time
We’ve heard it dozens of times: “We don’t have any content.” Here’s the thing: you have a lot of content…
HC Team
The Ecommerce Breakdown of 2022 Black Friday and Cyber Monday
The 2022 Cyber Five saw record spending across all industries. The top purchase categories included clothing, toys, gift cards, books/video…
HC Team
Personalizing your eCommerce product pages to match seasons, personas, and more
In marketing, we have two types of content. The long-term content is that which is rarely changed. You create a…
HC Team
Prodport’s Headless No-Code Solution: The Future of Personalized Advertising
Have you ever clicked on an ad, only to be taken to a generic product page that doesn’t seem to…
HC Team
3 Ways to Personalize Your Product Page for #BFCM
As Black Friday and Cyber Monday approach, many online stores are beginning to build landing pages in support of the…
HC Team
5 Product Page Personalization Challenges—and How to Solve Them — Before Black Friday and Cyber Monday
Personalization is not a buzzword—and it’s no longer an option for e-commerce brands. It’s now expected. In fact, a recent…
HC Team
Using Adaptive Product Information to 2x Your Product Page Conversion
In our latest webinar, my co-founder Ben and I unpacked how the best eCommerce stores are using adaptive product information…
HC Team
How to create e-mmersive product content
Our vision is to enable companies to create end-to-end personalized product experiences, thereby bridging the last gap between adverts and…
Mauritz Dressler
Want your customers to love your products as much as you do?
Being a newly founded start-up ourselves, we know exactly how it feels to offer something you’re extremely passionate about. One…
HC Team
The Dimensionality Problem of the Product Page
We frequently get asked the question how Prodport is different to your standard Site Optimization Tool such as Optimizely, Trbo,…
Mauritz Dressler
Product Recommendations vs Product Page Personalization
As all eCommerce store owners, marketing managers, and business development executives will tell you, the future of online selling is…
HC Team
Welcome to Prodport!
I’m Mauritz, one of the founders here at Prodport, and I thought I’d take this opportunity to personally welcome you…
Mauritz Dressler
Web Optimization vs Product Page Optimization—What Are Their Main Differences?
Today, we’re going to dig a little deeper into the Web Optimization vs Product Page Optimization conundrum, in the context…
Ben Strumpf
The Great Convergence: Merchandising and Marketing in the Age of eCommerce
Logically, I know that 2014 was almost a decade ago, but I remember it as if it was just yesterday.
HC Team
The Evolution of The Ecommerce Platforms—The Era of Headless, Low-Code/No-Code Micro Services
Looking back on the history of eCommerce platforms, the industry underwent three major phases of development:
HC Team
Same Product Page, Different Customers: Personalizing Your PDPs
Who doesn’t love online shopping? Especially nowadays, being able to shop in the comfort of your own home is not…
Mauritz Dressler
Prodport in a Nutshell
As we’ve gathered through numerous conversations with our community, the concept behind Prodport is easy to wrap your head around.
Mauritz Dressler
Here’s Why Your Product Page Can’t Be Personalized… Until Now
All eCommerce purchase journeys have one thing in common—the final stop is the Product Detail Page (PDP).
HC Team