Are landing pages on their way out? Direct-to-consumer (DTC) brands have to strive for more engaging, effective ways to reach their audience in the e-commerce world. The ever-changing shift moves us, as an industry, away from traditional landing pages, once essential in online marketing. Today, we’ll explore how e-commerce has evolved and show the newContinue reading “The End of Landing Pages? How DTC Brands Are Adapting to The New Era of E-commerce”
Author Archives: Ben Strumpf
Maximize Sales with These 4 Proven Product Page Personalization Strategies
Consumers increasingly demand personalization to be a part of the shopping experience. Right now, 71% of consumers expect companies to deliver personalized interactions and 76% get frustrated when this doesn’t happen. And, while 85% of brands believe they’re offering personalized experiences, only 60% of consumers seem to agree. So how can brands better personalize theContinue reading “Maximize Sales with These 4 Proven Product Page Personalization Strategies”
Web Optimization vs Product Page Optimization—What Are Their Main Differences?
Today, we’re going to dig a little deeper into the Web Optimization vs Product Page Optimization conundrum, in the context of these three aspects: